Urban Garden Center at Macy’s Herald Square

Urban Garden Center tree logo in a Santa hat on a graffiti wall with the NYC skyline, a yellow taxi carrying a Christmas tree, and the words Macy's Holiday Square New York City

Urban Garden Center is coming to Macy's Herald Square. This holiday season you'll find us at Macy's Holiday Square, on the Lower Level of Macy's flagship at 34th Street. We open October 31. We're bringing the #UndertheTracks vibe from our garden center under the Park Avenue Viaduct in East Harlem to the heart of Midtown.

"We are so excited to bring the magic from our flagship store on 111th St and Park Ave to Herald Square. Being a part of the Macy's Christmas Miracle is a lifelong dream."

— Sara Gatanas, Director of Programming, Urban Garden Center

Where to find us

  • Macy's Herald Square, 151 West 34th Street, Lower Level
  • Right by the wooden escalators, next to the Food Truck Park
  • Part of Macy's Holiday Square, alongside 35+ vendors, including Eataly, Pearl River Mart, the Museum of Ice Cream, Lids and Fanatics
Rendering of the Urban Garden Center pop-up at Macy's Holiday Square, with a graffiti logo wall, terracotta pots, poinsettias, wreaths and a workshop table
A rendering of our Holiday Square pop-up.

Hours

Holiday Square is open daily, 10 AM–9 PM, from October 31 through January 3. Holiday hours may vary, so check Macy's Herald Square before you go.

What we'll have

  • Holiday plants: poinsettias, plus wreaths, cuttings and cones
  • Plants that make great gifts: bonsai, carnivorous plants, air plants, cactus, rare plants and mini plants
  • From our Soil Bar: soil, gravel, moss and more for building your own arrangement
  • Pottery and terracotta
  • Lifestyle and gift items for the plant lovers on your list

Workshops

We'll be hosting hands-on workshops at the pop-up, including:

  • Kokedama
  • Bonsai
  • Air plant ornaments
  • Make your own mini tree
  • And more

Workshop dates are coming soon. Check back here, or call us at 646-389-4299.

Visit our flagship too

Our full garden center is at 1560 Park Avenue at 111th Street in East Harlem, under the Park Avenue Viaduct. Fresh Christmas trees arrive there on November 27. See Christmas Trees NYC for early ordering, delivery and pickup.